Independent verification · No paid placements

Join Rimurimu.
Prove your integrity.

Losing retail deals to greenwashers? Rimurimu is an Indigenous-led directory for businesses practising responsible stewardship — care for people, place, culture and future generations. Verified brands get a public evidence record shoppers can trust.

Start your application How verification works

✓ Evidence-led assessments, not pay-to-rank
✓ Certification welcome, not the price of belonging
✓ We especially centre First Nations, Māori and Pasifika businesses

Indigenous-led

Guided by kaitiakitanga — guardianship, used with care.

Evidence-led

Claims are checked against public, verifiable evidence.

No paid placements

We do not sell ranking, placement or authenticity.

The Rimurimu Framework

Heritage → Beacon → Alignment → Pathway. Stewardship is the standard.

Heritage

Centres First Nations, Māori and Pasifika businesses whose practices are grounded in relationships with Country, whenua, moana, community and intergenerational knowledge. Heritage is not a lesser form of certification. Indigenous identity and cultural authority are inherent — not credentials we grant.

Beacon

Makes recognised third-party evidence visible. If you hold a certification, we link to the issuing organisation’s official record and explain what that certification covers.

Alignment

Recognises businesses showing a clear, consistent connection between claims, practices and wider impact — certifications, transparent policies, sourcing information, measurable action.

Pathway

Supports Indigenous businesses choosing to work toward a relevant formal certification for a particular opportunity — without implying existing cultural practice is incomplete.

Tell us about your brand

Share complete, accurate information and we’ll present your brand respectfully and transparently.

Name *

Email *

Brand / business name *

Website

Certification status

Your business story and practices *

I agree to be contacted about this application.

Prefer to apply directly on our site? Apply for consideration →

Questions, answered

Who can apply?: Businesses of every background that can describe their sustainability, ethics and stewardship practices clearly and honestly. We especially centre First Nations, Māori and Pasifika businesses, including small and community-grounded enterprises.
Do I need formal certification?: No. Certification is welcome, not the price of belonging. For First Nations, Māori and Pasifika businesses whose practices are grounded in community, place and lived knowledge, we ask you to describe specific public practices, ingredients, sourcing, making methods or community benefit — without reducing culture to a badge.
What happens to my certification links?: Rimurimu checks the issuing organisation’s record and explains the certification’s scope on your public evidence record.
Do I have to share cultural information?: Only what you are comfortable sharing publicly. Your cultural, community or place information stays yours to choose.
Does listing cost money or can I pay to rank higher?: No. Rimurimu does not sell verification, cultural authenticity or preferential directory placement.

Find brands worth backing — be one of them.

Applications are reviewed against public, verifiable evidence.

Start your application